Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Amazon's coverage of the NASCAR Cup Series has drawn criticism from older fans that aren't capable of or aren't able to ...

NASCAR's Chief Media and Revenue Officer has congratulated Amazon Prime after it welcomed younger fans to the sport, while ...

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

Will NASCAR's playoffs finally get 16 winners? Maybe. Is Dale Earnhardt Jr. just a warm body? Will grandpa watch again since ...

Dale Earnhardt Jr. and NASCAR on Amazon’s Prime Video has provided fans with spectacular coverage over the past couple of ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...