Lego has defied a global slump in toy sales, with its UK arm posting record revenue of over £500m last year. The ...

Celebrate the new film with exclusive collectibles, toys, fashion, and a limited-edition skin survival kit from Scarlett ...

The collectibles will be available starting July 24, and include the DeLorean from 'Back to the Future' and the "bigger boat" scene from 'Jaws.' ...

A recent study reveals that engaging in non-directed activities is critical to children’s development – and their parents ...

Ahead of the F1 movie debut, Hot Wheels unveils a limited-edition 1:64 scale replica of Brad Pitt’s APXGP car complete with ...

Hasbro, Lego, Mattel and others have created dedicated sites to sell these higher-end toys to collectors. Tariffs loom over the toy industry.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel tells us the new Brick Shop kits will have better brick fit than the current Mega Blok kits, which are designed to be easy for young kids to pull apart, similar to Lego's Duplo line.

Lego and Mattel have enjoyed each other’s company in the toy space for decades. The former was founded in 1932, the latter in 1945. But you wouldn’t ever call the two companies direct competitors.

Mattel, an enormous name in the toy car world and owner of the Hot Wheels brand, sees what Lego has created wants in on this action – and profits, most likely. Set to be called the Brick Shop ...

Mattel has introduced a new, Lego-like brand known as Brick Shop. It’s being launched with seven kits featuring realistic looking cars. Each comes with a die-cast model as well as bricks to ...