Ann Zimmerman on Lunch Break discusses her conversation with Mattel CEO Robert Eckert and the toys his company is banking on for a Merry Christmas this year.

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

Mattel and OpenAI have entered a strategic collaboration aimed at integrating advanced AI—via tools like ChatGPT ...

Though OpenAI policy once prohibited its own tech from being used for military or warfare, like most tech companies the idea ...

Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

San Diego Comic-Con is right around the corner, and that means it’s also time to start seeing what exclusive collectibles and ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel is back with an impressive and exclusive collection of collectibles for San Diego Comic Con 2025 like a new Monster ...