Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew a right-wing backlash and tanked the chain’s stock.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but ...

Online critics labeled the move as short-sighted, dull, woke. Shares of Cracker Barrel Old Country Store Inc. (CBRL on NASDAQ ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

The Arkansas UFC athlete Bryce Mitchell lost his mind when the Southern restaurant chain ditched its old-timey mascot.

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...