NBC Sports announced today that it will use an AI-generated voice of former narrator Jim Fagan for elements of its NBA coverage and promotion when its new NBA media rights agreement begins in October.

During the 1990s, Jim Fagan’s voice narrated the promos for NBC’s coverage of Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon. Now, he will do so again when NBC promotes its NBA ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice. Sports newsletter 🏈's best, via 📧 Studio IX 🏀⚽️🥇 ...

Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC. Fagan died in 2017 at age 72 after ...

NBC will use Jim Fagan’s AI-generated voice for NBA coverage. The AI-generated voice of Fagan, who died in 2017, will appear across select NBA promos, openers, and title sequences.

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice of the late Jim Fagan will be used for NBA programming.

It also, apparently, includes the voice of Jim Fagan. For those of you who don't know, Fagan was the voice of the NBA on NBC promos throughout the nineties. There's one big problem here: ...

Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC. Fagan died in 2017 at age 72 after ...

The late Jim Fagan, who was the iconic voice of “NBA on NBC” during its initial run from 1990-2002, will be heard once again thanks to artificial intelligence.

It also, apparently, includes the voice of Jim Fagan. For those of you who don't know, Fagan was the voice of the NBA on NBC promos throughout the nineties. There's one big problem here: ...

LOS ANGELES — Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC.