Apple Original Films collaborated with other teams across Apple and began work on the haptic trailer sometime last year.

Mr. Williams was long considered a leading candidate to replace Tim Cook as the company’s next chief executive.

Apple on Tuesday named Sabih Khan as its new chief operating officer, succeeding Jeff Williams in a long-anticipated ...

Based on early box office results and positive reviews, it looks like F1: The Movie has the potential to be a summer ...

The $3 trln company realizes new tech could render its iPhones useless in a decade. With 1.4 bln users, abundant cash and a ...

At another stage, the phrase that was translated as "unforgettable memory" ended up being called "family department" by Apple ...

Taking a look back at this week’s news and headlines from Apple; iPhone 17 and iPhone 17 Pro launch dates, MacBook Pro upgrade details, iPad multitasking, Apple challenges AI assumptions, and ...

Apple Inc executives have held internal discussions about potentially bidding for artificial intelligence (AI) startup Perplexity AI, seeking to address the need for more AI talent and technology.

Services head Eddy Cue echoes these comments and adds a little more flavor. “We’ve always thought that art was a big piece of the DNA of who we are,” he says.

Most experts agree that Apple faces an uphill battle to compete in the AI race. The company’s Apple Intelligence platform ...

The tech company’s theatrical programming business is in need of a win. Early reviews suggest its new Brad Pitt racing film ...