The “fridge cigarette” craze of Generation Z alarms health experts, because it is based on taking a diet coke as if it were ...

Studies link diet soda to stroke, cognitive decline, and metabolic disease * Gen Z's //aesthetic wellness may be hiding ...

YouGov's UK Soft Drink Rankings 2025 report identified the most considered carbonated and non-carbonated soft drink brands in ...

Millennial model and content creator Kaila Uli is going viral for calling out TikTok’s troubling obsession with the “Y2K ...

Gen Z is increasingly choosing to take on multiple jobs. Some creators are going a step further and posting about their side ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

Teens are drinking less alcohol than in past years, but they are consuming alarming quantities of cannabis edibles like gummies, which increases the risk for future addictions.