F delays its next-gen EV truck and van to 2028, betting that smaller, cheaper models will drive long-term profitability.

It’s all about simplification, slashing production costs and passing on the savings to the user, resulting in a lower cost of ownership.

Ford says the “Model T moment” of the electric vehicle era is here. That includes a brand-new $30,000 midsize electric pickup truck, which w ...

Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with ...

The first vehicle based on the platform will be the promised midsize four-door electric pickup. Ford’s new EV pickup will start at around $30,000 and will be assembled at its Louisville Assembly Plant ...

The Blue Oval is betting its future on a new “universal” vehicle platform and manufacturing process that will require more automation and fewer workers. is transportation editor with 10+ years of ...

The automaker is investing $2 billion into the Louisville Assembly Plant with a $30,000 EV pickup slated for 2027.

Ford Motor Co. on Monday said it will invest $2 billion in Louisville Assembly Plant here to build the first vehicle — a midsize truck — on its Universal EV Platform using a new manufacturing ...

Ford announced plans to invest $5 billion in new electric vehicle production Monday, calling it the company’s “next Model T moment.” ...

Ford intends to challenge Tesla's dominance in the electric vehicle market, outlining ambitious plans with an affordable ...

Ford is launching a new electric platform aimed at reducing costs, which will spawn a family of affordable vehicles starting with a new pickup truck.

Billed as a "Model T moment" by the company, Ford Motor Company CEO Jim Farley today announced that the automaker will invest $5 billion into its electric vehicle future, creating 4,000 jobs.