While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year ...

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...

The traffic drop at American Eagle 'coincides directly with the cultural conversation surrounding the campaign,' retail-analytics firm pass_by says A window display of actress Sydney Sweeney is seen ...