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Cracker Barrel's new logo is a flop

Fox Business · 6m

Why the Cracker Barrel logo change triggered an 'emotional shockwave'

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and explaining why some rebrands trigger emotional reactions

CBS News on MSN · 3h

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.

Cracker Barrel releases statement following backlash over rebranded logo

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its beloved logo.

1h

Cracker Barrel issues 'promise' to customers in response to backlash over new logo, store redesign

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

1don MSN

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

WHNT-TV Huntsville on MSN5h

Cracker Barrel Logo Chaos Continues | August 25, 2025 | Day to Day with Mariah

Over 2.5 million people sign petition in support of truck driver Harjinder Singh after fatal Florida crash Taiwan shuts out ...

8hon MSN

Why Cracker Barrel’s Stock Drop Wasn’t a ‘Buy the Dip’ Moment

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

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