Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected later this year ...

Mattel’s Barbie character spawned a box office juggernaut in 2023. The film version (pictured), starring Margot Robbie, took close to $1.5BN at the global box office.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

The world's first Malibu Barbie Café outside the US has opened in Melbourne, offering a two-story pink paradise filled with ...

Mattel, the maker of Barbie, Hot Wheels, and Uno, has teamed up with OpenAI to bring artificial intelligence to its iconic toy brands, the companies announced on Thursday. By using OpenAI's ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...