Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

A Virginia woman couldn’t believe her luck when she stumbled across a vintage Barbie from 1962 — still in its original box — ...

Mattel’s recently announced, that it’s partnering with OpenAI, to embed generative AI into iconic children’s brands, such as ...

Mattel has partnered with the Mushroom Group, Bucket Listers, and Chadstone shopping centre to launch the Malibu Barbie Cafe ...

Madeleine West has revealed she can't bear to look at red carpet photos that were taken during the height of her Neighbours ...

Most consumer discretionary businesses succeed or fail based on the broader economy. This sensitive demand profile can cause ...

Labubu dolls are the current rage among Gen Z. Celebrities around the world are carrying them. But, they are not the only ...

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

Atlantic Records' president of west coast Kevin Weaver has produced some of the biggest soundtracks of the past several years ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

People browse shelves of Kodak-branded clothing, including shorts, T-shirts, baseball caps, book bags, sundresses and sandals ...