In 2025’s social media battleground, TikTok brings raw energy, Reels refine strategy, and Shorts deploy AI innovation. Brands and creators ready to grow are the ones embracing all three since each ...

It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In ...

On iOS — the platform YouTube Create is now targeting — the competition is just as fierce. CapCut leads with 194 million ...

Speaking to e4m, Ashish Sehgal, Chief Growth Officer at ZEEL, shared insights into the broadcaster’s evolving roadmap and its approach to engaging advertisers, partners, and viewers ...

The new Ampere data shows that the algorithmic short-form swiping features of social media now score as the second-most used media format daily (63%), after generalist social media apps (73%). These ...

YouTube was a pioneer in online video, but it seemed caught off guard when TikTok made short-form vertical video the dominant format. TikTok entered the U.S. market in 2018, prompting YouTube to ...

Engagement metrics are showing cracks, with Netflix's share of US streaming time at a three-year low. Click here to read an ...

In an attempt to retain subscribers, The Economist is also trying to help readers find stories more easily and quickly.

Xie Xiangwu (right) directs Jacob, a foreign photographer, in shooting a short drama on the set. Photo: Courtesy of Xie. In the first quarter of 2025, global in-app purchase reven ...

YouTube sparked a digital revolution, but what comes next in an age dominated by AI and short-form content?