The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

This weekend, Fiserv Forum is trading basketball for bull riding as PBR (Professional Bull Riders) brings its "Unleash the ...

The PBR Monster Energy Team Challenge from MSG on Saturday drew a little over 1 million viewers, marking the best audience ...

PBR's Pendleton Whisky Velocity Tour will soon be at the Van Andel Arena, delivering an “electrifying adrenaline rush” with ...

Inside sold-out PBR arenas, the beer flows, the bulls buck, the crowd roars – and for 8 seconds at a time, unity beats ...

Denver Professional Bull Riders Chute Out at the Denver Coliseum at the National Western Stock Show in Denver, Colorado on Wednesday, January 14, 2025.

The Big Apple has gone country. On Friday, the Professional Bull Riders (PBR) “Unleash the Beast” arrives at Madison Square Garden for a three-day run. The New York City audience will be bigger than ...

It’s never a good sign when the intrigue before and at the lottery generates more chatter than when and whom the Bulls actually will draft. After a silly sort of season in which Chicago bottomed out ...