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Why your favorite brand wants you thinking about murder, nipples and the apocalypse Words by Carmen Macri We’re officially in the era of weird branding, where companies are getting riskier, louder and ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

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The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its CMO.

Duolingo temporarily made all posts private after millions of followers on TikTok and Instagram were inundated with negative messages about the AI-first issue.

After building a huge following, Duolingo now faces a social media problem it can’t cute-post its way out of.

For Duolingo, social is a clear brand play – meeting users where they are, especially if they happen to be procrastinating on TikTok when they should be brushing up on their French.

Duolingo announced the death of its owl mascot, Duo, this week. He was known for his snarky social media presence and sometimes-threatening way of reminding people to do their daily language lessons.