Discount airline’s shares rise as Jefferies analyst upgrades the stock, citing an earnings boost from luggage fees.

The long-running "bags fly free" perk Southwest Airlines was known for is no more. Starting Wednesday, May 28, you'll be ...

Beginning Wednesday, Southwest passengers will no longer get two guaranteed free checked bags when purchasing a flight. That ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

"Southwest literally trademarked 'bags fly free' and built entire advertising campaigns around being different from other ...

Southwest Airlines has revealed how much checked bags will cost customers, as the carrier's new fees go into effect this week ...

Customers of Southwest Airlines Co. may gripe about paying what was formerly free for decades - but at least one Wall Street analyst believes it will boost the company's profits and its stock price.

Southwest CEO Bob Jordan said changes like scrapping its signature policies of unassigned seating and "Two bags fly free" ...

Southwest had built years of advertising campaigns around its policy of letting passengers check up to two bags for free. Under its new policy, people who haven’t either reached the upper tiers of its ...