Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

May 28 is the day Southwest Airlines starts to charge for checked baggage. This represents a significant change for the ...

Southwest announced Tuesday it will start levying on its passengers a $35 fee for one checked bag, and $45 for a second.

Southwest Airlines is staying at Dallas Love Field through at least 2040, getting the seal of approval from an action by the ...

Southwest Airlines will begin charging certain customers $35 for their first checked bag and $45 for their second on flights ...

Starting on Wednesday, those booking flights through Southwest airlines will no longer have access to one of airline’s ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Southwest Airlines' CEO isn't shrinking away from the major changes the airline has made in recent months. He appears to be ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...