Good content marketing in 2025 means telling real stories and planning well. Using AI tools is a big part of making and ...

How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you ...

"High-Impact Content Marketing" by Purna Virji is a must-read. It shows you how to make your content intentional, engaging, ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

One way to achieve this is through a short audiobook trailer, which extends beyond simply offering an audiobook sample on ...

This week, creators reflected on whether publishers pay creators fairly for ad content on TikTok.

Writing a great book is only half the battle, without strategic promotion, even award-worthy stories get lost in the noise. While social media helps, the best book marketing companies provide the ...

President Donald Trump’s pick to be U.S. surgeon general has said the nation’s medical and food systems are corrupted by special interests.

She promoted that brand in a book she published last year ... Many companies, including Amazon, have affiliate marketing programs in which people with substantial social media followings can sign up ...

Social media marketing uses social media and social networks—like Facebook, X (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones.

Social media is changing the way writers are promoting their books. Author Rebecca Makkai talks about her decision to take a break from writing the blurbs commonly seen on the backs of book jackets.

Social Media Marketing to “Zennials” Is Complex, but Effective getty Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer ...