Like many millennials, I desperately wanted an American Girl doll when I was little — specifically, Samantha Parkington, the “bright Victorian beauty.” Unlike many people my age, I never really got ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

However, when Mattel “retires” a doll, as the company periodically does, it can have a beneficial effect on Girl Again’s offerings – occasionally big time. A rare Kirsten Larson doll, which tells the ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

You better head to the attic!

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday.

American Girl dolls are entering their "Modern Era" — but fans of the originals want them to remain a thing of the past. The company debuted in 1986 with its first three Historical characters: plucky ...

Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Isn’t this new Samantha doll just the bees-knees?! She’s ...