The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

It all came down to 24 seconds at the Professional Bull Riders Denver Chute-Out at the National Western Stock Show. Riding a ...

Professional Bull Riders CEO Sean Gleason joins Caroline Woods at the NYSE to discuss how bull riding is matching the demand ...

This weekend, Fiserv Forum is trading basketball for bull riding as PBR (Professional Bull Riders) brings its "Unleash the ...

PBR's Pendleton Whisky Velocity Tour will soon be at the Van Andel Arena, delivering an “electrifying adrenaline rush” with ...

Forty of the top professional bull riders in the sport are in West Virginia’s capital this weekend for the 5th annual PBR ...

Professional Championship Bull Riders brings an exciting bull riding event to Fishers, IND. Enjoy 50 bulls, 35 riders, and ...

You'll get access to an ad-free website with a faster photo browser, the chance to claim free tickets to a host of events ...

T.K. Pro Rodeo is bringing its Man Vs. Beast Bull Riding event to Kellogg Arena Feb. 13-14. The event promises a high-energy ...

Inside sold-out PBR arenas, the beer flows, the bulls buck, the crowd roars – and for 8 seconds at a time, unity beats ...

According to a report from Joe Favorito, PBR bull War Wagon visited WWE headquarters in Stamford, Connecticut, for a special ...

An anti-rodeo law that would all but ban the sport in New York City represents a trend Wyoming rodeo defenders hate to see ...