The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

Inside sold-out PBR arenas, the beer flows, the bulls buck, the crowd roars – and for 8 seconds at a time, unity beats ...

It's not Fiserv Forum's first rodeo. Well, this is strictly bull riding, but you get the idea. This weekend, PBR — Professional Bull Riders — will be bringing its premiere "Unleash The Beast" event to ...

Before Aaron Williams ever learned to read or write at school, he found himself honing his balance and strength to stay ...

When CSU's $220 million Canvas Stadium was built in 2017, it was sold as a multi-use facility. Despite the stadium, home of the Rams football team, hosting what CSU's Athletic Department says is more ...

WWE and PBR (Professional Bull Riders) are both under the TKO umbrella, and the two groups linked up to film upcoming content ...