Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Mattel is collaborating with OpenAI to create AI-powered toys and games, aiming to revitalize its business amid declining toy ...

The partnership will allow Mattel to incorporate OpenAI’s large language models into both consumer-facing products and ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

Mattel has joined forces with OpenAI to infuse artificial intelligence into Barbie, potentially enabling the iconic doll to converse using full sentences.