Twinfinite looks at some of the best marketing strategies from Nintendo from the past several decades, from the 64 to the Wii U.

Nintendo has revealed that, despite mobile gaming being the most profitable sector of the games industry, it sees mobile gaming primarily as a means to introduce its IPs to new players.. In a ...

The reports are in, and Nintendo sold 400,000 Wii U units in the United States during its launch week — a good, but not mind-blowing number. Supposedly sales were capped by Nintendo's inability ...

Gamers have long turned to the secondhand market to find good deals on video games. But Nintendo is now punishing some lucky ...

Nintendo and The Lego Group continue to collaborate, as the pair teased a Lego version of the Game Boy handheld today. The Game Boy, which celebrated its 35th anniversary in July 2024, is the best ...

Nintendo has said its handheld strategy is "fundamentally different" from Sony's, according to Nintendo's executive vice president of sales and marketing Scott Moffitt.

Nintendo has unveiled a new hardware-software bundle, bringing together the highly anticipated Nintendo Switch 2 console and ...

Key market analysts and commentators are voicing their approval of Nintendo's handheld platform strategy, according to a report this week which suggests that concerns over the PSP's entry to the ...

Nintendo has long used a two-gadget strategy, with one home console and one handheld gaming device in the market. However, the success of the Nintendo Switch, a hybrid console, will likely make the ...

Nintendo's strategy of releasing new games at a fairly rapid clip is working. Those fresh titles not only continue to fuel profit growth, but also serve as marketing to attract people to its consoles.

Link from BBC Newsquote: The games market shrunk dramatically last year, Mr Iwata said, because players were getting frustrated with the ever more sophisticated games.Some games can take months to ...