With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Dawn Staley has long been a towering figure in women's basketball, and while her record on the court speaks volumes-475 wins, three NCAA championships, and seven Final Four appeara ...

The NBA is trying to fight fragmentation by inserting game links in the apps of sponsors and partners according to a source.

Female athletes sent fiery messages to Nike amid the push for fairness in women’s sports and the elimination of biological males competing against them in different levels of competition.

Nike's Breaking4 initiative aims to regain market buzz Kipyegon ... "it would certainly attract a lot of attention." The current women's one-mile record, just under 4:08, was set by Kipyegon ...

Right now, Macy's is selling Nike Women's Dri-FIT One Ultra High-Waisted Pants for just $35. That's 50% off the original retail price of $70. These pull-on style black pants feature an elastic ...

Brands that have made early, meaningful commitments—Nike, Ally Financial ... engaged consumer base. Women’s sports should be a core investment, not a side initiative There’s a ...

ICYDK, the shirt went viral because it pushed back against the common argument from skeptics trying to downplay the rise of women's sports ... but now, Nike—one of our favorite sports brands ...

Everyone watches women's sports. Including Nike. The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports.

The Eudora Parks and Rec department received a $20,000 grant from the National Recreation and Park Association and Nike ... sports offerings and leadership training for girls and women athletes.

Nike is not usually a brand that is known to create Super Bowl commercials, as their last one was “Swoosh This” in 1998, however that changed this year with an ad centered around women’s sports. The ...

The tie-up is expected to give Nike a leg up in women-centric athleisure brands as it stakes its turnaround on a return to its core sports roots. It currently relies on its men-focused business ...