LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices. The post LinkedIn: The marketer’s guide appeared first on MarTech.

B2B marketers are reallocating their event marketing budgets, and 43% are instead investing in content creation.Your long-form content marketing pieces can be shared as LinkedIn Articles. There are no ...

LinkedIn is restricting access to most of its application programming interfaces (APIs) to companies that have struck up partnerships with the social networking company. “Over the past several ...

LinkedIn Corp. rolled out new technology and products Thursday to keep members on its network longer, a move that could help generate more data and make it more valuable to Microsoft Corp.