Longtime Hello Kitty designer Yuko Yamaguchi will hand over creative duties in 2026 after 46 years shaping the global icon.
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Hello Kitty designer bows out after 40 years in charge
Since 1980, Yuko Yamaguchi has designed Hello Kitty—officially a little girl from London, not a cat—guiding her rise as Japan’s iconic symbol of “kawaii” soft power.
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