Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company’s marketing team fed a series of generic ...

The slightest sniff of cultural insensitivity will generate social uproar, as Heinz recently experienced with a now withdrawn pasta sauce advert. But what is the real risk to FMCG brands of not doing ...

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It might be easy to overlook exactly what is wrong with the new Heinz advert that has been dotted around Tube stations in recent days. It’s a pretty joyous scene with a wedding party sitting together ...

The holy grail of advertising is to be remembered. A recent campaign for Heinz baked beans in the UK, though, has become memorable for all the wrong reasons. The idea was to get people to beat out a ...