If you don’t have a Halloween costume yet, no worries. Celebrity makeup artist Ashunta Sheriff-Kendricks joins TODAY’s Jenna ...

Adding the right lip liner can help ground the look, but we understand if your approach to makeup is more one-and-done.

Follow these easy tips by a makeup brand founder on how to do your makeup this Karwa Chauth. Learn how to prep your skin what ...

With Halloween falling on Saturday, Oct. 31, there's not a lot of time left to practice. Whether you're planning a witch, a ...

Learn how to apply eyeshadow with this easy to follow makeup tutorial for beginners.

Discover the best eye highlighters tested by makeup artists and ELLE editors for a brighter, more defined eye look.

While leopard print is so fashion-forward you can pull it off year-round, it's ideal for a sultry leopard (or cat) costume on ...

Makeup artist Brittany Whitfield shows us how to achieve a chic and seamless ...

Consider this your front-row seat to Gayle King’s first makeup lesson. The teacher: makeup artist RaeDawn Johnson, the pro ...

Learn how to achieve a flawless festive glam look at home! Follow our easy, step-by-step tutorial for long-lasting, glowing ...

When it comes to Halloween, we're all about keeping things creative, colorful and, most importantly, quick! Most of us don't ...

Halloween is just around the corner, and the right makeup can take your costume to the next level! But if you’re a beginner, ...