Inside Disney's Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...

Viktor & Rolf Debuts Couture Cinderella Doll Collab With Disney, Mattel at Musée des Arts Décoratifs

The limited-edition doll reflects the growing convergence of luxury fashion, entertainment IP and adult collectibles.
The Toy Book

Mattel Debuts ‘Cinderella’ Collector Doll at Paris Fashion Week

Mattel, Disney, and Viktor&Rolf make dreams come true by debuting a Cinderella Collector Doll at Paris Fashion Week.