About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift ...

The 2026 NCAA Tournament continues on Friday with 16 more first-round games that will determine the 32 teams in contention to cut down the nets next month in Indianapolis. With the madness fully ...

The 2026 NCAA Men’s Basketball Championship kicks off a new wave of March Madness with 16 first-round games on Thursday and ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

Streaming has officially surpassed traditional television viewing in the United States. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed ...

VideoAmp, the media performance platform, today announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), expanding the coverage and depth of i ...

According to Comscore CTV data, UPROXX ranks 7th among the Top 25 entertainment properties in the United States on connected TV, ahead of Vevo, Fox and Warner Bros. Discovery.

If the next chapter of CTV is going to deliver on both engagement and outcomes, it starts with a simple constraint: Respect ...

CMO pay is up—but there’s a catch; Disney gets a new CEO; AI use is up, but trust still lags; influencers can be toxic.

Blockgraph, the platform that empowers advertisers to deliver results in the real-world, today announced the launch of its new custom targeting capabilities purpose-built to execute faster political ...

VideoAmp, the media performance platform, today announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), expanding the coverage and depth of its cross-platform ...