About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the first time.

The 2026 NCAA Tournament continues on Friday with 16 more first-round games that will determine the 32 teams in contention to cut down the nets next month in Indianapolis. With the madness fully ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness ...

The 2026 NCAA Men’s Basketball Championship kicks off a new wave of March Madness with 16 first-round games on Thursday and ...

The top-seeded Duke Blue Devils kick off the 2026 NCAA Men’s Basketball Tournament on Thursday with a first-round matchup ...

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

Streaming has officially surpassed traditional television viewing in the United States. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

CTV might be the missing piece in your retail strategy, says Ollie Shelton at Threepipe Reply. Deploying it can be simple… if ...