TTD leans on CTV momentum and AI tools to sustain growth as vertical softness and margin timing challenges shape its 2026 ...

TTD expands into CTV infrastructure with Ventura, OpenAds, and Kokai, aiming to boost transparency and AI-driven buying amid ...

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

Complexity hasn't made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads ...

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big ...

Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) ...

Home to "Scrubs" S10, "Fear Factor: House of Fear" and "High Potential" S2, as well as the 2026 Oscars, here's how to watch ...

NEW YORK—A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this ...

Cross Screen Media has been building out the industry's most comprehensive in-platform reporting suite to give the clearest ...