TTD leans on CTV momentum and AI tools to sustain growth as vertical softness and margin timing challenges shape its 2026 ...

TTD expands into CTV infrastructure with Ventura, OpenAds, and Kokai, aiming to boost transparency and AI-driven buying amid macro and execution risks.

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

Complexity hasn't made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big ...

What marketers are increasingly recognizing is that digital audio can strengthen CTV outcomes when the two channels are ...

Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

Home to "Scrubs" S10, "Fear Factor: House of Fear" and "High Potential" S2, as well as the 2026 Oscars, here's how to watch ...

Olyzon, the agentic decisioning layer for TV advertising, today announced a strategic integration partnership with Innovid, the independent software platform for the creation, delivery, measurement, ...

New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back CTV's troubles came about ...