The Big 12 has partnered with Principal Financial Group for a jersey patch sponsorship for the conference’s men’s and women’s basketball tournaments, as well as select Olympic sport championships.

The new Monster Energy Big 12 era is upon us. Over the summer, the Big 12 Conference signed a deal with Monster Energy that ...

The Big 12 has a zero-tolerance policy toward discriminatory behavior, but repeat issues sparked increased scrutiny and calls for action.

The Big 12 Conference and Edward Jones have extended their partnership, reinforcing their commitment to collegiate sports.

The Big 12 has partnered with Principal, marking the financial services company's first conference-wide partnership in ...

The Danville Area Community College women’s basketball team went through a tough 14-16 season filled with injury and inconsistency. So DACC head coach Kyle Bent went to the drawing board to piece ...

The NBA is making a massive move into the prediction-market business. And it could change how millions of fans interact with ...

Against Mississippi State, Memphis basketball took one relatively emphatic step toward the 2026-27 regular season on Oct. 23.

Memphis basketball coach Penny Hardaway contributed $2.6 million of his own money to the team's NIL fund. Hardaway's contribution brought the total NIL budget for the 2026-27 season to $9 million.

The Memphis Tigers basketball team has 13 new players for the 2026-27 season. Coach Penny Hardaway has praised the new team ...

Nemanja Popović has been enrolled and participating in team activities since arriving on campus in July. Popović previously played professionally in the Polish Basketball League, where he earned first ...

Projections for the 2026-27 Memphis basketball season vary widely, from a losing record to a conference title. Coach Penny ...