Sydney Sweeney's controversial new "great jeans" advert for American Eagle has been widely criticised on social media for its perceived racial and genetic messaging, and even been accused of creating ...

American Eagle soared by 18.11 percent week-on-week, to end at $11.74 on Friday as compared with the $9.94 finish on July 18, with the stock said to have been buoyed by a combination of “meme” ...

Ken Braun is the Founder of Lounge Lizard Worldwide Inc.

New data refers to Gen Z as a pragmatic generation of workers who have their own ideas of success in a world that’s ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

Upwork reports that Gen Z is increasingly choosing portfolio careers for flexibility, autonomy, and diverse income sources, ...

Like the holiday shopping season, the back-to-school (BTS) season is stretching, but in both directions — starting earlier ...

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

Trump bombed Iran to distract Americans from his unpopular war against immigrants and workers at home, while seeking to demonstrate overwhelming American power abroad to bring the Middle Eastern ...