Companies including Amazon, Starbucks, McDonald's, and Google are participating in relief efforts for the Los Angeles fires.
The tech giant has donated over 145,000 essential items to 17 local organizations working on wildfire response
Disney and Warner Bros. Discovery commit $15 million while Amazon, Netflix and Comcast add $10 million, Sony chips in $5 million while Paramount and Fox contribute $1 million.
As wildfires have raged in Los Angeles County, employers and employees alike have had to confront a difficult balancing act between job obligations and their safety.
The donation comes from the company's entertainment division, which includes Amazon Music, along with Ring and Whole Foods Market.
Comcast and Netflix each pledged to donate $10 million to support Los Angeles area wildfire disaster relief and recovery efforts.
Amazon's entertainment divisions, along with several other units of the tech giant, are committing $10 million to L.A. wildfire relief efforts.
Many of the largest streaming services in the US will broadcast a concert to raise money for victims of the wildfires in Los Angeles, a show headlined by stars such as Billie Eilish, Lady Gaga and the Red Hot Chili Peppers.
As wildfires continue to devastate Los Angeles, leaving thousands displaced and causing widespread destruction, experts urge long-term support and careful giving.
For the past five years, Project Paulie has teamed up with World Central Kitchen, a not-for-profit devoted to providing meals in the wake of natural disasters. In light of the ongoing wildfires in Los Angeles, Project Paulie announced on Instagram that it would increase the usual donation from 20 to 100 percent.
Sony, Amazon, Discogs and more music companies are pledging millions of dollars in relief for victims of the L.A. fires.