“If you can’t remove your logo and still be identified, you don’t have a brand yet,” said Rodolfo Guerrero Vega. “You have output.” As head of brand and social at Koltin, Guerrero is judging the ...

As commerce media continues to blur the lines between brand-building, media and sales, the traditional relationships between ...

Tug’s secret sauce is what’s not in it. No additives. No artificial ingredients. No broad-brush, one-size-fits-all solutions ...

Best Buy Ads’ Stephen Sherron and Circana’s Lindsay Pullins explore new research revealing how retail media drives sales ...

The future of commerce media is about proving business growth, not celebrating media efficiencies. In the first of The Drum’s ...

Columbia is also sending special-edition cans to influencers, creators and media, giving the unusual packaging a life outside ...

As retailers chase media dollars, are they losing sight of what made them successful in the first place? In episode four of ...

AI isn't just changing how businesses sell. It's changing who they're selling to. As customers hand purchasing decisions to ...

Relief arrives at the Burger King drive-thru, where a deadpan attendant can’t see what the fuss is about and the monsters are standing around calmly sipping drinks. The offer is real. On October 30, ...

After two years of ‘tick-box varnish’, a spoof Instagram ad for a doll that doesn’t exist suggests Nike might finally be ...

Brands talking about social purpose should expect Yadira Harrison to ask for evidence. “Show the receipts,” said Harrison, co ...

With intent-driven predictive modeling, every ad opportunity can be evaluated against the interests and motivations reflected ...