Adidas is set to return as the kit supplier to AC Milan in the latest sign that the German sportswear company is stepping up its commitment to Italian football.

German supermarket chain Lidl has stepped up its commitment to cycling by agreeing a multi-year sponsorship deal with the Vuelta a España.

Sportradar has expressed its desire to retain a regulated sports betting market in Brazil, a country in which it now derives €60m (€67.4m) in annual revenue, as it awaits news of the Supreme ...

Chinese EV manufacturer BYD has stepped up its Australian sponsorship presence by signing its first AFL sponsorship with Hawthorn from the 2027 season.

Live & Louder, the new cricket streaming platform in the Caribbean, has landed its first significant international rights contract, a two-year agreement with Cricket ...

The International Ice Hockey Federation has slammed the Court of Arbitration for Sport for “significantly underestimating” the global impact of its decision to allow Russia back into IIHF events.

Fox Corp’s coverage of the 2026 Fifa World Cup drove the broadcaster to record first-quarter revenue and earnings for its 2027 financial year, with the tournament also accounting for most of a 47% ...

The IIHF is set to lose two sponsors for its World Championship event next year in the wake of CAS ruling Russia can participate in the tournament.

LFP Media has offered what it describes as a “stress test” of the market, issuing its five-year domestic tender that allows broadcasters to acquire all live rights directly or exclusively ...

The world’s top swimming competitions are to continue to receive FTA coverage in the key European markets of France, Germany, Italy and Hungary following a new deal between the European ...

The United States Olympic & Paralympic Committee has said it is evaluating a range of commercial models to maximise the “unprecedented opportunity” afforded by the next decade, with a sale of a ...

Adidas is preparing a deal to replace Puma as the ball supplier for Italy’s Serie A, eroding its German rival’s hold over Europe’s leading football leagues.