US – The Insights Association, Nielsen and the American Association of Advertising Agencies ( 4As) are among business groups ‘strongly opposed’ to a Census Bureau proposal to prohibit asking questions ...

TV ratings body OzTam and Netflix have signed an agreement to integrate the streaming service’s ad tier census data into ...

Researchers often get this the wrong way round. Think of the 50-question tracker that gradually comes to define the brand ...

Consumer confidence in the UK has seen its biggest fall since April, led by concerns over personal finances and house prices, ...

A community-led research panel called ComVerus has launched in the UK, supported by investor and partner company Touchstone ...

There has been a 2% year-on-year increase in radio listening, with the medium now at a record high, according to Rajar ...

Media research business Fifty5Blue has acquired audience insight, consumer behaviour and measurement technology businesses ...

Cross-media measurement firm AudienceProject has partnered with attention intelligence platform Xpln.ai to provide insights ...

How can sensory research help brands adapt to a changing retail environment? Liam Kay-McClean visits MMR Research’s sensory ...