In New Orleans, research data and fraud prevention solutions firm Rep Data has announced that long-time Research Now exec Kurt Knapton will return to its Board of Directors. 'We are thrilled to ...

Nuance, a subsidiary of Texas-based Decision Analyst with a focus on language-based analytics, has launched a verbatim coding and analytics platform called Colibri, which it says will transform how ...

Customer data science firm dunnhumby has partnered with ad-serving tech firm Osmos for a new offering within its retail media ecosystem, incorporating shopper behaviour data and predictive AI.

UK ad currency Barb is to measure viewing of YouTube where it takes place on TV sets - a world first according to the body, which announced the move alongside research partner Kantar Media this week.

AI-based ad optimisation and measurement firm LoopMe has acquired mobile advertising and monetisation platform Chartboost from Zynga, Inc, which is itself a wholly-owned publishing label of Take-Two ...

Consumer product and media intelligence provider Mintel has launched Spark, a rapid concept generation and testing tool for CPG companies. Headquartered in London, founded in the 1970s and known for ...

London-based ad tech and audience intelligence company MiQ has appointed Chris Freel as its first Chief Revenue Officer, commencing in June. Freel leaves Ooh Media after less than a year as its Group ...

Ipsos has acquired Brazilian agency Ipec, described as a major player in public and political opinion research in Brazil. The firm was founded in 2021 by former managers from IBOPE Inteligência, and ...

Attention-based media quality measurement firm Adelaide has announced an integration with digital ad supply chain specialist PubMatic, promising to 'transform how advertisers apply media quality ...

Consumer intelligence giant NIQ Global Intelligence has launched the campaign for its IPO on the NY Stock Exchange, which will see some 50m of its ordinary shares offered at a price estimated to be ...

Consumer intelligence group NIQ has announced a global strategic collaboration with ad tech company The Trade Desk. NIQ's omnichannel shopping behavior and purchasing data will be integrated into The ...

German firm smartclip, which is the ad tech business of RTL Group, has launched an agentic AI platform called Sidekicks, designed to embed media intelligence within clients' workflows. The tool's AI ...