More than a third of YouTube's ad revenue in Q3 this year is from living-room TV viewing, management says - its ...

What's the best way to communicate healthcare issues so legislation is more likely to pass? Avoid "moral" arguments in favor ...

"A payment ban would mean Apple would either distribute Google no cost, affording Google a massive windfall, or Apple would ...

Amazon Web Services may operate behind the scenes as cloud infrastructure, but its scale directly drives the future of data ...

Connected TV advertising has a small problem. Advertisers are spending money on programming without knowing what they're ...

Mondelez, one of the few snack makers growing sales-wise in the U.S., is scooping up the better-for-you quinoa crisps company ...

Men's grooming is one of the fastest-growing, most crowded categories in personal care. We sat down with Nick Hasselberg, VP ...

The platform will authenticate users in a move to improve ad performance, personalize content feeds and protect data across ...

This season's promotions rely heavily on gaming, football, TikTok Shop and an expanded use of social-media creators.

Removing the the big tentpole sports months of February, June and July and U.S. ad market has expanded just 1,7% year-to-date ...

The campaign kicks off with three comedic TV spots, the first airing this Sunday, Nov. 1, during NBC Sunday Night Football.

The strategic partnership with NIQ, formerly Nielsen IQ, will track market and consumer buying behavior. It represents a ...