Adam Knox will lead the consumer tissue category at Essity, having spent 15 years working at rival Kimberly-Clark.

The global coffee chain is famous for its seasonal offerings like its pumpkin spiced latte, but is looking to ensure it’s ...

The framing of long versus short has created a world where the effects of brand building are expected down the line - but ...

Embedding a distinctive asset or brand code requires a number of elements, some of which are within a marketer’s influence, but others are not. Time is one that falls into the latter category. Assets ...

By utilising AI-powered creative pre-testing, Boots is putting more resource behind ideas that are going to shift the bottom ...

Ads placed around emotionally engaging content and fan favourites deliver significantly stronger results, new research ...

Despite some B2B brands being wary of investing in influencers, marketers suggest ROI and engagement rates are high for those ...

Retail media accounted for around £1 in every £12 invested in UK advertising last quarter, according to AA/WARC figures.

Unilever will ensure price increases are paired with stronger brands or premium innovation, its CEO insists, as the FMCG ...

As brand building collides with the emergence of AI in the buying journey, most B2B firms are looking to drive visibility ...

Speaking during the company’s third quarter results today (22 October), CEO Philipp Navratil committed to “take consumers ...

The pedestrianisation of Oxford Street forms one part of a move to build a distinct identity for the area, as it looks to ...