Potential buyers increasingly use AI tools to research products and services, and LinkedIn is one of the top sources those ...

Marketing roles seem to be expanding in size – but not in influence. Expectations placed on marketing leaders are potentially ...

Nine in the morning. Before their first coffee, a social media manager has already asked AI for three ideas for the day’s ...

Chances are, your team published more content this year than ever. So why doesn’t your brand feel stronger? Probably because ...

A campaign is approved, and then the real work begins. Markets need different languages. Channels need different formats.

Balancing high-volume production with creative storytelling is a familiar challenge for digital marketers. Doing so with a ...

Clorox uses AI-powered consumer signals to adjust advertising creative during live campaigns without additional production ...

The question for marketers is no longer whether to use gift cards as campaign incentives. It is which format turns a reward ...

We are getting surprisingly good at teaching AI agents how to buy media. We’ve given them corporate cards and told them to ...

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Michaels said shoppers using its Ask Mike, an AI-powered shopping assistant, converted at more than double the rate of customers using the retailer’s traditional search function. The tool has handled ...