An AI tool may recommend your brand for a service you don't offer. Testing the questions customers ask can help you spot ...

When AI agents shop, bad data can mean lost sales or costly mistakes. Retailers need reliable information and clear accountability.

When AI agents shop, bad data can mean lost sales or costly mistakes. Retailers need reliable information and clear accountability. One customer's complaint can reveal a problem affecting thousands.

Artificial intelligence can break or make customer loyalty to a brand, according to data published Monday by Adobe for Business. Based on a survey of 1,000 consumers, Adobe found that more than half ...

Virtual agents and AI chatbots will be eating into search engine volumes over the next two years, causing them to decline by 25%, according to a report released Monday by technology research and ...

Marketing leaders expect SEO and AI search to grow side by side, at least in the short term, according to new research from mobile analytics and marketing tech firm Branch. Branch's AI Search and ...

When WorldCom, the telecommunications giant, failed and was put into bankruptcy, the U.S. witnessed one of the largest accounting frauds in history. Former CEO, Bernie Ebbers, 63, was convicted of ...

Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming critical for e-commerce. The industry has moved beyond talking ...

Merchants lose billions to fraud every year, but theft estimates are often underestimated. That's because, as a report released Wednesday pointed out, the actual cost of fraud can be much higher.

U.S. digital businesses looking for new customers in Europe face a costly challenge: navigating unfamiliar tax rules, payment systems, and local buying preferences without making extensive upfront ...

Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or search results, the customer journey often starts earlier through social media, ...

Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 ...