Altimare, Global CMO at Saucony, about the brand's successful "Run As One" campaign, building community through connecting ...

Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...

The kitchen and bath manufacturer is overhauling all of its product images on every retailer and marketplace where it sells.

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon ...

The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately ...

Wayfair’s VP of merchandising shares the strategy behind Wayfair's national store expansion plans and how a large store fuels ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Merchandise Category- Select one -Apparel, footwear and accessoriesAutomotive and partsBeauty, cosmetics and skin careChildren's productsConsumer goodsCosmeticsEco ...

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior. Abdul Rastagar, co-founder of Sirona Marketing, offers up a new model: the ...

Randall Publishing Co. has named MeritDirect to represent its Equipment Data Associates master file database and related files. The master file consists of 1.1 million equipment buyers is available, ...