AI is lowering the cost of video production, prompting clients to reduce agency fees. But Lindsay Hong, formerly COO of ...

If they would be compensated on one total target, I think both media would succeed together.” In this interview, Houssaini discusses the challenges in convergent TV, what broacasters are doing to ...

The FIFA World Cup and a number of high-profile cinema releases helped boost UK ad investment over the summer, according to ...

The assumption that adding more monetisation partners will automatically create more revenue has been difficult to shake. Yet ...

French broadcaster sales house TF1 PUB has announced it has begun selling its streaming pause ad format, AdPause, via ...

S4 Capital itself has bet on AI, positioning itself to help companies adapt their marketing operations for the AI era. The issue though is that while lots of money is being spent on AI overall, only ...

If an agent can interact across multiple SSPs, publishers, marketplaces and technology providers, it could potentially take on more of the orchestration that currently sits within the DSP and begin to ...

In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...

In this week’s Week in Review: proposed changed to the LHF ad ban in the UK cause consternation among advertisers, Dentsu’s CEO sets out his vision for the company, and RTL’s parent company says it’s ...

In this week’s Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. This week Netflix held its first ...

In this week’s Week in Review: WPP announces a buyer agent for video, Netflix’s TF1 integration goes live, and Warner Bros. Discovery rebuilds its advertising architecture. WPP Media has announced an ...

In this week’s Week in Review: rumours emerge of C4/UKTV merger, NBCU brings AI agents to the Upfronts, and WARC releases new ad market data. The BBC and Channel 4 have held preliminary talks with the ...