With Halloween behind us and the holidays ahead, it's time to look back at the biggest toy industry tales from spooky ...

A new nonprofit initiative, Bubbles Not Bombs, is launching with a mission to bring simple play experiences to children living in active conflict zones, using bubble kits as both humanitarian aid and ...

Fans of the classic Hasbro board game Candy Land can soon visit a life-size version of the board in NYC. Developed in ...

FAO Schwarz is among the brands growing on the platform as Amazon adds more than 300,000 U.S. workers for the holiday rush.

Play-Doh with Margo' launches Oct. 30 with 42 episodes designed to turn preschool viewing into hands-on creative play.

Spin Master Entertainment announces that the fourth ‘PAW Patrol’ movie is currently in the works, set to premiere in 2029.

Shoresy goes from scene to screen with a debut game from Treewood Games, while Nintendo’s latest Indie World Showcase reveals ...

The new, licensed game series launches at Target in December with six themed sets, including Minecraft, Star Wars, and Stitch ...

Thanks to Mattel Press’s upcoming book lineup, parents and caregivers will have some more options to keep the summer reading ...

The longtime D&D player and Magic fan will take the top job overseeing Wizards of the Coast and Hasbro Digital Games ...

The event brought more than 50 families together to celebrate babies' first steps, with plans to expand to five additional ...

Dolls, Nintendo, and costumes deliver as North American sales surge and post-tariff buying patterns begin to normalize.