Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Let’s take a look at who is using this technology in retail. I’m not looking at payment here, which NFC has been mired in, merely how the shopping experience can be enhanced. I’ll get a few things off ...

Where did Temu come from? How has it become such a ubiquitous name in such a short space of time? And does it really pose a threat to Amazon?

‘I’m sorry for writing such a long letter: I didn’t have time to write a short one,’ Blaise Pascal once said. Well, quite. Probably the most common copywriting issue that people want to address on our ...

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

In the previous posts, we looked at the connection between integrated marketing and technology and how politics is enemy number one for integration. Today, we look at the top challenges to integrated ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

When I started looking at user journeys for CrowdShed.com and the tools we’d need to deliver a good quality UX, one of the first areas I looked at was forms. Form abandonment is a headache for all ...

These are few of the benefits of implementing a good quality CRM All of your clients’ information is stored in one place, it’s easy to update and share with the whole team. Updates by colleagues ...

Chinese video-editing app CapCut has been making waves amongst creators and influencers as an accessible yet powerful piece of software.