Tuesday’s election results in Texas and other battlegrounds underscore the limits of a broadcast-heavy political ad strategy.

With the 2026 midterm elections just a day away, political professionals are hunkering down to see whether their hard work ...

Meta will block new social issue, electoral and political ads on its platforms, as the U.S. heads into the final week before ...

New spending numbers tracked by AdImpact show $11.21 billion in ad buys and reservations this cycle, making it the most expensive yet.

Odd as it may sound, Democrats would be wiser to emphasize Trump's more trivial-seeming flubs in order to reach persuadable ...

Every cycle, it happens: the late money shows up and many campaigns find themselves scrambling to spend it wisely.

Imagine a campaign manager waking up the morning after a debate and asking an AI model what undecided voters now think. Within minutes, the model produces a convincing answer. It identifies which ...

Public narrative around an issue doesn’t always reflect what people value. Take diversity, equity and inclusion initiatives, for instance. Many companies have seemingly distanced themselves from the ...

This midterm cycle is on pace for a record year. Kinetiq Political Insights projects political ad spending will reach nearly $12 billion this midterm cycle. With more money comes more scrutiny, and ...