Explore how ads.txt and sellers.json help Indian advertisers verify programmatic supply chains, identify authorised sellers ...

Explore how jewellery, apparel and travel brands plan for India's winter wedding season through consumer insights, digital ...

Newspaper ads are meant to be read. Hyundai’s new one wants to be listened to. On the front page of Hindustan Times, the ...

Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...

Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...

Bid shading reshaped programmatic after the first-price shift. See how it works, what it costs, and who actually benefits: ...

Amagi, the media industry cloud company, announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation.

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...

Can award shows and reality TV sustain CTV premium ad rates beyond cricket? Here is what advertisers and streaming platforms ...

Programmatic guaranteed is back. Here is why premium publishers are pushing fixed deals again and what it means for ...

Cross-border creators are helping Indian influencers build NRI and global diaspora audiences. Here is what brands and ...

Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...